Meet the team

Our Trustees

Chair

As a portfolio Board Chair, Sarah brings expertise in strategy, leadership, and governance to The Loss Foundation. She began her career as a lawyer, before moving into executive roles at Linklaters and Korn Ferry, and as CEO of a Colorado autism centre. With 15 years’ consulting experience supporting founders, she is also an executive coach whose MSc research focused on executive leaders’ mental health.

Vice-Chair

Vikki became involved with The Loss Foundation after the death of her father. Vikki has worked in the Cultural Sector for over 15 years. She is currently Senior Operations Manager at the Natural History Museum (NHM), where she oversees exhibition delivery across museums and venues worldwide. Outside of NHM, she is also studying Art Law at the Institute of Art and Law. Vikki is also a Run Director at parkrun UK, voluntary team leader for London Marathon, and is passionate about the impact of volunteering within sport. 

She has extensive work within charity governance, serving as Trustee (Deputy Chair) for the Black Country Living Museum between 2020-2026 and member of BCLM’s Audit Committee.

Trustee

Sarah joined the board of trustees to help advise the charity on all things HR and people management related. Sarah is currently a People Partner for a technology company, following a number of global HR roles in the finance industry.

Trustee

Rebecca is a highly experienced strategic and insightful senior fundraiser.  She has worked in the third sector since 2005 – spending 10 of those years at Cancer Research UK – where she honed her skills and led one of CRUK’s high-value fundraising teams. 

Trustee

Kate has supported The Loss foundation for several years since losing her mum and dad to cancer, and became a trustee in 2022. She has worked in the Volunteering Division at Macmillan Cancer Support for 10 years in varying roles but currently as Volunteer Experience Manager.

Trustee

Colin started work with The Loss Foundation in 2020 and joined the board of Trustees in 2022 to help advise on technology and leveraging data. Colin has spent over 30 years in the technology industry and currently splits his time working on an educational start-up and advising charities. He is passionate about helping others realise their true potential, but also loves to roll his sleeves up and solve challenging problems as they arise.

Trustee

Kirsten has been involved in The Loss Foundation since it’s creation in Erin’s living room over garlic bread and a cheeseboard. She is a Clinical Psychologist and Research Fellow at the University of Oxford and conducted The Oxford Grief Study, a large scale investigation of the psychological processes involved in adaptation after loss. 

Our Ambassadors

We’re delighted to welcome Luke Alfano, host of Too Young To Grieve, as an ambassador for The Loss Foundation.

After losing his dad suddenly to cancer, Luke has become passionate about creating spaces (through community, events and research) where young people feel understood, supported, and less alone in their grief.

If you missed it, you can listen to Luke and Erin’s discussion about grief here (and stay tuned to our social media channels for future collaborations).

Freddie lost his father to a brain tumour when he was 11 years old and, in 2017, lost his mother to secondary cancer, leaving him parentless at the age of 22.

After struggling to find the support he needed following his mother’s death, Freddie is passionate about helping others access bereavement support and feel less alone in their grief.

As an Ambassador for The Loss Foundation, Freddie is helping raise awareness of the challenges faced by people bereaved by cancer and encouraging others to seek support when they need it.

Staff

Founder and Director
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Erin founded The Loss Foundation in 2012 after witnessing the lack of support that was available when her father died from cancer in 2008. She is dedicated to cancer bereavement support. Erin was awarded an MBE for Services to Bereaved Families on the Queen’s Honours List in 2022, as well as being a Churchill Fellow and Acumen Fellow. In 2019 Erin was invited to join the Wall of Honour at the Royal Society of Medicine, a place where professionals from across the spectrum of medicine and healthcare are recognised for their dedication, both to their patients and their work. Erin also works as a Clinical Psychologist within the NHS and private sector.

Fundraiser
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For nine years, Shelley worked as a copy and content writer in the corporate sector. After volunteering as a grant writer for several charities, Shelley felt that the third sector was where she wanted to spend the rest of her working life. She feels honoured to play a part in furthering the charity’s incredible work of supporting people to live with loss.

Charity Administrator

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Esther graduated from Greenwich University in 2001 and went on to build a successful career as a product consultant, working with a range of financial organisations and developing a reputation for clarity, reliability, and strategic insight.

After welcoming her two boys, she shifted gears and joined a local independent school as a secretary, bringing her organisational skill, calm efficiency, and people‑focused approach into an educational setting.

The loss of her father became a profound turning point. It reshaped her priorities and deepened her commitment to work that feels meaningful. Today, she is dedicated to using her professional experience to support charities and organisations that make a genuine difference in people’s lives.

Support Services Manager

Shereen has been part of The Loss Foundation since its inception, helping shape and grow a charity that is deeply close to her heart. Over the years she has served as a Trustee and Board member, facilitated groups and retreats, and currently manages the charity’s support services provision, ensuring compassionate and quality events and smooth coordination of volunteers. 

With over twenty years’ leadership experience in Higher Education and an MSc in Voluntary Sector Management, Shereen brings both strategic expertise and hands-on insight. She also has more than fifteen years’ experience working and fundraising for cancer, children’s, and mental health charities, underpinned by a strong commitment to supporting communities through life’s most challenging moments.

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Walk and Talk Volunteers

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Other Support Volunteers

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Become confident in bereavement support.